About Kimberly

Kimberly Silk has over fifteen years of digital media experience and is actively engaged in the Interactive Media, Library and Education industries. She is currently the Data Librarian at the Martin Prosperity Institute, a think-tank at the University of Toronto’s Rotman School of Management. Between 2001 and 2009 her consultancy, BrightSail, served a variety of clients including corporate, academic, government and non-profit organizations. Kim has a particular passion for digital collections and online communities. As a librarian, she prides herself on understanding how to provide the right information to the right audience at the right time, with a focus on ensuring a positive and rewarding user experience. Kim’s corporate experience includes several years at Rogers Media, most recently as Director, Strategic Internet Development. There, she collaborated with the New Media and Publishing divisions to develop Internet ventures from concept to market. Prior to joining Rogers, she was Webmaster for Discovery Channel Canada, the first Canadian specialty channel to launch an interactive online component. Kim earned her M.L.S. (Library Science) from the University of Toronto, and a B.A. in English Literature from the University of Waterloo.

Using Good Data and Great Stories to Communicate Value

Earlier this week I attended a fantastic symposium hosted by Dysart & Jones, Defining New Metrics for Library Success. Held at the Faculty of Information at the University of Toronto, the 2-day event focused on libraries in all sectors who must work to identify their stakeholders, and the unique value libraries can demonstrate to those stakeholders.

Attended by over 100 information professionals from across North America, sessions covered the opportunity and importance for libraries to understand the motivations of their stakeholders, and to build strategies for data collection to support their success stories and inform stakeholders to make good decisions.

I presented the study I co-authored, “So Much More: The Economic Impact of the Toronto Public Library to the City of Toronto.” The focus of this presentation was the importance of knowing exactly what evidence your stakeholders need — and then presenting that evidence in a way that’s easy to understand. In the case of this study, we were fortunate in that Toronto City Council specified exactly what they wanted, and in turn we were very clear on what evidence, backed-up by data, that we needed to provide.

I have posted my presentation on SlideShare; all presentations can be viewed via the Defining New Metrics for Library Success web site.